When john st. approached Aircastle this year to create their 2012 Agency of the Year Video, we were a bit skeptical… after the success of Catvertising, how could we possibly live up to the bar we all set so high in 2011?
That’s when creative team Kyle Lamb and Kurt Mills said in unison (it’s weird how they do that!), “Don’t worry, we’ll just buy the views!” And proceeded to tell us about john st.’s buyral division and their new service – selling YouTube views! Realizing that our success was literally guaranteed, we quickly hopped on board.
Directors Will Beauchamp and Jamie Cussen prepared for the shoot by familiarizing themselves with the amazing world of viral videos, finding out the shit that girls say, finally understanding who David is and why his trip to the dentist was so dramatic, and learning the lyrics to the classic “bed intruder” song.
The amazingly wonderful and extremely talented Maya Bankovic and Mikhail Petrenko put up with us yet again, coming out to the mayhem that was the buyral shoot; donating months of their time to traverse the globe and capture the buyral clicking centres in action.
Editor Chris Murphy sifted through the days of footage and whittled this thing down to an extremely pointy stick to poke in the eye of the advertising world.
And now without further ado… Buyral is born.