Looking back at what has been an incredible 2011 for Aircastle, the success of Catvertising is truly remarkable. With over a million views and climbing, a shout out from Conan O’Brien, and a mention on the Time Top Ten of Everything 2011, Catvertising is the first video we have produced that has earned the label of “viral” . It was also our first collaboration with john st and the extremely talented creative team of Kurt Mills and Kyle Lamb.
Co-directors Jamie Cussen and Will Beauchamp weren’t sure what they were getting into when they agreed to work with an office full of cats, “we just pumped ourselves full of Claritin, stocked up on catnip and hoped for the best” says Jamie. “It was great, we got to spend the whole day playing with cameras and cats.”
Looking forward to seeing what 2012 will bring!